ESD Services

EPAconsult®
Tailored ESD Services

From initial analysis and the implementation of suitable protective measures to regular inspections and staff qualification

ESD Consulting ESD Measurement Service ESD Audit

EPAconsult® supports companies in electronics manufacturing in protecting against electrostatic discharge (ESD). The range of services includes consulting, measurement services, audits, and training to reliably protect sensitive electronic components and establish standard-compliant ESD processes.

The holistic approach accompanies companies from analysis through the implementation of protective measures to regular inspections and employee training. All services are based on DIN EN IEC 61340-5-1 and help to make processes auditable, reduce failure rates, and sustainably improve product quality.

ESD Consulting

We support you in the systematic introduction or optimization of your ESD protection concept. The focus is on a sound analysis of existing processes, workstations, and materials used. Potential risks are identified and concrete recommendations for action are derived, serving as a direct basis for decision-making for the next steps.

Based on this assessment, an individual protection concept is developed that takes both technical and organizational measures into account. The goal is the structured setup of an ESD control program that functions in compliance with standards and can be seamlessly integrated into existing quality management processes. In doing so, we work with you to create a solid foundation for auditability – a decisive advantage with regard to certifications and customer requirements.

The consulting is practice-oriented and individually tailored to your company – taking specific requirements into account, from production and logistics to quality assurance.


Our Services

  • Assessment of existing ESD measures
  • Needs assessment & risk analysis
  • Development of a tailored ESD protection concept
  • Support with integration into quality management

ESD Measurement Service

With our ESD measurement service, we professionally inspect all relevant ESD protective measures within your EPA. This ensures that the measures you have taken are actually effective – and uncovers potential weak points before they lead to costly component damage or failures in your production.

As part of the measurement service, we check, among other things, the leakage resistance of your work surfaces, floor coverings, seating, and shelving systems. In addition, we check the proper functioning of equipment used, such as ionizers. All measurements are carried out with suitable, standard-compliant equipment and systematically documented – so that you maintain a complete overview of the status of your ESD protection system at all times.

We prepare the results clearly for you and summarize them in a detailed test report, which serves as proof of reliably implemented internal quality assurance specifications and as a basis for a successful audit.

Our Services

  • Measurement of leakage resistance (e.g., floors, tables, chairs, shelves)
  • Testing of ionizers
  • Inspection of all ESD components used
  • Execution with professional equipment
  • Logging & documentation
  • Comprehensive test report with overall assessment

ESD Audit

We are certified for auditing according to the ISO 9001:2015 standard.

As part of an ESD audit, we analyze both your documented processes and their practical implementation in everyday work. This includes document reviews, plausibility checks, and spot-check measurements within your EPA. The combination of these elements provides you with a holistic assessment of the effectiveness of all ESD measures in your company.

We summarize the results for you in a detailed audit report. This contains a clear assessment of the current status as well as concrete recommendations for optimization – so you know exactly where you stand and which steps are sensible.

Upon successful auditing, a certificate is issued confirming the conformity of your ESD control program with the underlying requirements and specifications, serving as official proof for customers and partners.

Our Services

  • Document review
  • Plausibility check
  • Spot-check measurements
  • Assessment of existing measures
  • Detailed audit report
  • Issuance of certificate upon successful auditing

Mastering ESD management holistically – with application-oriented training and seminars.

Our ESD training courses provide practical knowledge for the safe handling of electrostatically sensitive components. The goal is to sensitize employees to risks and create a uniform understanding of ESD protective measures within the company.

Learn when and where it suits you!
Discover our new ESD training courses as e-learning and keep track of booked courses and the progress of your participants at all times.

Learn more

Get a free, no-obligation consultation now

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Privacy Policy

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01. Oct 2026

We are very pleased about your interest in our company. Data protection is of particularly high importance to the management of DPV Elektronik Service GmbH. Use of the DPV Elektronik Service GmbH website is generally possible without providing any personal data. However, if a data subject wishes to use special services offered by our company via our website, processing of personal data may be required. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the data subject’s consent.

The processing of personal data, for example the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection provisions applicable to DPV Elektronik Service GmbH. By means of this Privacy Policy, our company would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, this Privacy Policy informs data subjects about the rights to which they are entitled.

As the controller responsible for processing, DPV Elektronik Service GmbH has implemented numerous technical and organisational measures to ensure the most complete protection possible of personal data processed via this website. Nevertheless, internet-based data transmissions may generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example by telephone.

1. Definitions

The Privacy Policy of DPV Elektronik Service GmbH is based on the terminology used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our Privacy Policy is intended to be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

In this Privacy Policy, we use, among other things, the following terms:

  • a) Personal data Personal data is any information relating to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • b) Data subject A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
  • c) Processing Processing is any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
  • d) Restriction of processing Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.
  • e) Profiling Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
  • f) Pseudonymisation Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
  • g) Controller or controller responsible for processing Controller or controller responsible for processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for its designation may be provided for by Union law or the law of the Member States.
  • h) Processor A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
  • i) Recipient A recipient is a natural or legal person, public authority, agency or another body to which personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union law or the law of the Member States shall not be regarded as recipients.
  • j) Third party A third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
  • k) Consent Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which the data subject, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to them.

2. Name and address of the controller responsible for processing

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:

DPV Elektronik Service GmbH

Herrengrundstr. 1

75031 Eppingen

Germany

Tel.: 07262-9163-0

Email: datenschutz@dpv-elektronik.de

Website: www.dpv-elektronik.de

3. Cookies

The DPV Elektronik Service GmbH website uses cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters that enables websites and servers to be assigned to the specific internet browser in which the cookie was stored. This allows the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognised and identified via the unique cookie ID.

By using cookies, DPV Elektronik Service GmbH can provide users of this website with more user-friendly services that would not be possible without setting cookies.

By means of a cookie, the information and offers on our website can be optimised in the user’s interest. As already mentioned, cookies enable us to recognise users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to re-enter their access data each time they visit the website, because this is handled by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject disables the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

Further information can be found in the Cookie Policy.

4. Collection of general data and information

The DPV Elektronik Service GmbH website collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The following may be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the subpages accessed on our website via an accessing system, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information used for threat prevention in the event of attacks on our information technology systems.

When using this general data and information, DPV Elektronik Service GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) deliver the content of our website correctly, (2) optimise the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. DPV Elektronik Service GmbH therefore evaluates this anonymously collected data and information statistically and also with the aim of increasing data protection and data security in our company, in order ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from all personal data provided by a data subject.

5. Registration on our website

The data subject has the option to register on the website of the controller by providing personal data. Which personal data is transmitted to the controller is determined by the respective input form used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be passed on to one or more processors, for example a parcel service provider, which also uses the personal data exclusively for internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the internet service provider (ISP) of the data subject, as well as the date and time of registration, are also stored. This data is stored because this is the only way to prevent misuse of our services and, if necessary, to enable the investigation of criminal offences. In this respect, storing this data is necessary to safeguard the controller. This data is generally not passed on to third parties unless there is a legal obligation to do so or the disclosure serves criminal prosecution.

The registration of the data subject, with voluntary provision of personal data, serves the controller in offering the data subject content or services that, by their nature, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller’s data records.

The controller shall provide any data subject, upon request, with information at any time about which personal data concerning the data subject is stored. Furthermore, the controller shall correct or delete personal data at the request or notice of the data subject, provided that no statutory retention obligations prevent this. All employees of the controller are available to the data subject as contact persons in this context.

6. Social media

We maintain publicly accessible profiles on social networks. You can find the social networks we use in detail below.
Social networks such as Facebook, etc. can generally analyse your user behaviour comprehensively when you visit their website or a website with integrated social media content (e.g. Like buttons or advertising banners). Visiting our social media presences triggers numerous data protection-relevant processing operations.
In detail: If you are logged into your social media account and visit our social media presences, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies stored on your device or by recording your IP address. With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you within and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are logged in or have been logged in. Please also note that we cannot track all processing operations on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection provisions of the respective social media portals.

a) Legal basis

Our social media presences are intended to ensure an informative presence on the internet. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. Where required, the legal basis is also Art. 6(1)(a) GDPR. The analysis processes initiated by the social networks themselves may be based on further legal bases to be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6(1)(a) GDPR).

b) Controller and assertion of rights

If you visit one of our social media presences, we are jointly responsible with the operator of the social media platform for the data processing operations triggered by this visit. You can generally assert your rights (information, rectification, erasure, restriction of processing, data portability and complaint) both against us and against the operator of the respective social media portal. Please note that, despite joint responsibility with the social media portal operators, we do not have full influence over the data processing operations of the social media portals. Our options depend largely on the corporate policy of the respective provider.

c) Storage period

The data collected directly by us via the social media presence is deleted from our systems as soon as the purpose for its storage no longer applies, you request deletion, or you revoke your consent to storage. Stored cookies remain on your device until you delete them. Mandatory legal provisions—especially retention periods—remain unaffected. We have no influence on the storage period of your data that is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their Privacy Policy, see below).

Social networks in detail

a) LinkedIn

8.1 Processing by LinkedIn
When you visit our LinkedIn page or our LinkedIn channel, LinkedIn, as the controller, collects personal data of users, for example through the use of cookies. Such data collection by LinkedIn may also take place for visitors to the LinkedIn page or this channel who are not logged in or registered with LinkedIn. Information about data collection and further processing by LinkedIn can be found in LinkedIn’s Privacy Notice. We point out that we are not responsible for the data processing carried out by LinkedIn and have no influence over it. We cannot track which user data LinkedIn collects. Nor do we have full access to the collected data or your profile data. We can only see the public information on your profile. You decide what this is in your LinkedIn settings.

8.2 Data processing by us
If our LinkedIn page or our channel offers a chat function, we use your data when you use the chat function to answer your enquiry. The information collected in this way is used to contact you in order to provide you with the requested information and offers.
Based on our legitimate interest pursuant to Art. 6(1) sentence 1(f) GDPR, we receive anonymous statistics on the use and utilisation of the LinkedIn page. We cannot draw conclusions about individuals. LinkedIn provides us with the following information:
• Followers: Number of people who follow us—including increases and development over a defined period of time.
• Reach: Number of people who see a specific post. Number of interactions with a post. This can be used, for example, to determine which content is better received by the community than others.
• Where applicable, ad performance: How many people were reached with a post or a paid ad and interacted with it?
We use these statistics, from which we cannot draw conclusions about individual users, to continuously improve our LinkedIn offering and better respond to our users’ interests. We cannot link the statistical data with the profile data of our fans. You can decide via your LinkedIn settings in what form targeted advertising is displayed to you.
We only receive personal data via LinkedIn if you actively provide it to us via a personal message or through comments under our posts on LinkedIn. We use your data (e.g. first name, last name) to respond to your request or to communicate with you. The legal basis is your consent pursuant to Art. 6(1) sentence 1(a) GDPR or our legitimate interest in responding to messages and comments pursuant to Art. 6(1) sentence 1(f) GDPR.

7. Contact option via the website

Due to legal requirements, the DPV Elektronik Service GmbH website contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the controller is stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

8. Routine erasure and blocking of personal data

The controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage, or insofar as this has been provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose of storage no longer applies or a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with the statutory provisions.

9. Rights of the data subject

  • a) Right to confirmation Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the controller at any time.
  • b) Right of access Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller, at any time and free of charge, information about the personal data stored about them and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:
    • – the purposes of the processing
    • – the categories of personal data being processed
    • – the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organisations
    • – where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
    • – the existence of the right to rectification or erasure of personal data concerning them, or restriction of processing by the controller, or the right to object to such processing
    • – the existence of the right to lodge a complaint with a supervisory authority
    • – where the personal data is not collected from the data subject: any available information as to its source
    • – the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) GDPR and—at least in those cases—meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

    Furthermore, the data subject has the right to obtain information as to whether personal data has been transferred to a third country or to an international organisation. Where this is the case, the data subject also has the right to obtain information about the appropriate safeguards relating to the transfer. If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time.

  • c) Right to rectification Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data concerning them. Furthermore, taking into account the purposes of the processing, the data subject has the right to have incomplete personal data completed—including by means of providing a supplementary statement. If a data subject wishes to exercise this right to rectification, they may contact an employee of the controller at any time.
  • d) Right to erasure (right to be forgotten) Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay, where one of the following grounds applies and insofar as the processing is not necessary:
    • – The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.
    • – The data subject withdraws consent on which the processing was based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal ground for the processing.
    • – The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
    • – The personal data has been processed unlawfully.
    • – The erasure of the personal data is necessary for compliance with a legal obligation under Union law or the law of the Member States to which the controller is subject.
    • – The personal data has been collected in relation to the offer of information society services pursuant to Art. 8(1) GDPR.

    If one of the above reasons applies and a data subject wishes to request the erasure of personal data stored by DPV Elektronik Service GmbH, they may contact an employee of the controller at any time. The employee of DPV Elektronik Service GmbH will ensure that the erasure request is complied with without undue delay. If the personal data has been made public by DPV Elektronik Service GmbH and our company, as controller, is obliged pursuant to Art. 17(1) GDPR to erase the personal data, DPV Elektronik Service GmbH shall, taking account of available technology and the cost of implementation, take reasonable measures, including technical measures, to inform other controllers processing the published personal data that the data subject has requested the erasure by such controllers of any links to, or copies or replications of, that personal data, insofar as processing is not required. The employee of DPV Elektronik Service GmbH will arrange what is necessary in each individual case.

  • e) Right to restriction of processing Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
    • – The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
    • – The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of its use instead.
    • – The controller no longer needs the personal data for the purposes of the processing, but the data subject requires it for the establishment, exercise or defence of legal claims.
    • – The data subject has objected to processing pursuant to Art. 21(1) GDPR and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.

    If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by DPV Elektronik Service GmbH, they may contact an employee of the controller at any time. The employee of DPV Elektronik Service GmbH will arrange the restriction of processing.

  • f) Right to data portability Every data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which was provided by the data subject to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data has been provided, where the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, in exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others. To exercise the right to data portability, the data subject may contact an employee of DPV Elektronik Service GmbH at any time.
  • g) Right to object Every data subject affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time to the processing of personal data concerning them which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions. DPV Elektronik Service GmbH will no longer process the personal data in the event of an objection unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defence of legal claims. If DPV Elektronik Service GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to DPV Elektronik Service GmbH to the processing for direct marketing purposes, DPV Elektronik Service GmbH will no longer process the personal data for these purposes. In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them carried out by DPV Elektronik Service GmbH for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest. To exercise the right to object, the data subject may contact any employee of DPV Elektronik Service GmbH directly or another employee. The data subject is also free to exercise their right to object, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by automated means using technical specifications.
  • h) Automated individual decision-making, including profiling Every data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing—including profiling—which produces legal effects concerning them or similarly significantly affects them, provided that the decision (1) is not necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent. If the decision (1) is necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is based on the data subject’s explicit consent, DPV Elektronik Service GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view and to contest the decision. If the data subject wishes to exercise rights relating to automated decisions, they may contact an employee of the controller at any time.
  • i) Right to withdraw consent under data protection law Every data subject affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the controller at any time.

10. Data protection provisions on the use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google search engine results and in the Google advertising network. Google AdWords enables an advertiser to define specific keywords in advance, by means of which an ad is displayed in Google search engine results only when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites by means of an automatic algorithm and in accordance with the previously defined keywords.

The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored by Google on the data subject’s information technology system. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether certain subpages, for example the shopping cart of an online shop system, were accessed on our website. The conversion cookie enables both us and Google to track whether a data subject who reached our website via an AdWords ad generated revenue, i.e. completed or cancelled a purchase.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. We in turn use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie is used to store personal information, for example the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, pass on this personal data collected via the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting in the internet browser used would also prevent Google from setting a conversion cookie on the data subject’s information technology system. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each internet browser they use and make the desired settings there.

Further information and Google’s applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/.

11. Legal basis for processing

Art. 6(1)(a) GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may become necessary to protect vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance data or other vital information then had to be passed on to a doctor, a hospital or other third parties. In that case, the processing would be based on Art. 6(1)(d) GDPR. Ultimately, processing operations may be based on Art. 6(1)(f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 GDPR).

12. Legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Art. 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.

13. Period for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, provided it is no longer required for contract performance or contract initiation.

14. Statutory or contractual provisions on the provision of personal data; necessity for concluding the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We inform you that the provision of personal data is in part required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contracting party). In some cases, it may be necessary for the conclusion of a contract that a data subject provides us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for concluding the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.

15. Existence of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.

This privacy policy was created by the GDPR Privacy Policy Generator of the German Society for Data Protection, in cooperation with the law firm for media law WILDE BEUGER SOLMECKE | Attorneys at Law.